1968 911L Coupe

You've come a long, long way, baby

In 1968, Porsche introduced the 911L (Lux) to bridge a gap in the North American market left by new emissions regulations that excluded the 911S. Essentially a 911S with a standard 911 engine, the 911L was positioned as a more luxurious version of the ‘normal’ 911. It featured minor updates such as new door handles, a brushed aluminum dashboard, and a black steering wheel. In North America, the 911L was the top offering, sharing the 130 hp Type 901/14 engine with the base model, while in Europe, it served as a mid-range model between the 911T and the 911S.

This 1968 911L Coupe is a very well-traveled US-market car that we’ve seen offered on a number of prior occasions. The first time we saw this car was in September of 2021 when it failed to sell at auction in the UK. The car was then shipped to the US and offered for sale again, where it failed to sell on the UK-based auction platform Collecting Cars in February of 2022. Two years on, we see this Dark Green Metallic over Brown leatherette 911L once again, but this time, she found a home.

The car was restored to its original specification of Dark Green Metallic over Brown in the UK between 2017 and 2020 and still looks in as-restored condition today. The paint, interior, engine bay and undercarriage are all in excellent condition as evidenced by the hundreds of photos in the gallery. Also included in the photo gallery are pictures from the restoration, including one of what this car looked like when work was started. It’s sure come a long way. Along with the restoration photos, a huge amount of receipts for the work completed is included with the sale.

The market for 911Ls has increased slightly from 2019 with average prices going from just over $60,000 to about $75,000 today. We’ve seen a low of $16,275 for a project car all the way to $160,000 for a survivor finished in a rare shade of Canary Yellow. Our Spotlight car hammered at a final bid of $124,000, which was good enough to be the second highest price paid for an L in the last five years. A solid result for a very good looking car in great, restored, condition.

Two things that go hand-in-hand? Porsche and watches. Every Porschephile I know is also a watch nerd. And like Porsches, watches can be enjoyed at all price points. 

On a recent visit to Pittsburgh, SML subscriber Allan S. tossed me his new Sheffield Allsport watch. Sheffield Watches is a reboot of an old dive watch brand founded in New York in the ‘50s that was synonymous with producing low-price point, quality watches. The weight of the stainless steel case felt robust, as did the feel of the screw-down crown and unidirectional bezel—definitely quality. As for price point, the Sheffield diver punches way above its weight at $108. You can’t buy more watch for the money, period. 

And that’s what Sheffield Watches’ founder Jay Turkbas set out to accomplish, reviving the brand's ethos and creating a watch synonymous with quality, technology, and affordability. Taking inspiration from his original Sheffield watch from the ’70s and his 30-plus years of experience in product development and innovation, he knocked it out of the park with a durable watch capable of exploring the depths of the ocean one day and cars & coffee the next. And all at a price point equivalent to the $13 the watch originally cost back then. Take a moment to give Sheffield Watches a look. I know you’ll be just as impressed as I am.

To read the FULL Stuttgart Market Letter, with Noteworthy Sales (and No Sales), New Listings, and a full rundown of every Porsche sold today, subscribe below.