2023 911 Targa 4 GTS Edition 50 Years Porsche Design

Based on the 911 Targa 4 GTS, the Porsche 911 Edition 50 Years Porsche Design is finished in a striking all-Black exterior with Satin Platinum accents, paying homage to the pioneering Porsche Design Chronograph 1. Each of the 750 units includes F.A. Porsche’s signature on the center console lid and a silver, numbered badge, and could be ordered with a special Porsche timepiece to mark the occasion.

Today’s Spotlight car, this 2023 911 Targa 4 GTS Edition 50 Years Porsche Design, is a Canadian market example showing only 79 kilometers (~49 miles) on the odometer. In addition to the standard equipment, this 911 also includes a Front Axle Lift System, Extended Leather, BOSE, and more for an original MSRP of $218,400 CAD.

With only 79 kilometers, the condition of this car is as-new. The Black paint, Black interior, and even the undercarriage are perfect. Interestingly, this car was ordered without the 50 Years Porsche Design watch but apparently you can still buy it from the factory if you own the car. Also, the car doesn’t include a title. I guess a Canadian thing?

The market for these special Targas has had a rough go of it with only half of the six cars to come to auction selling over the last year or so. The most recent sale was last weekend with a 459-mile example selling for $207,000 all-in at the Air | Water event. Our Spotlight car failed to sell at a final bid of $190,500. It had less miles than the Air | Water car, but it was a Canadian market car. Maybe another $10k would have taken this one home?

Two things that go hand-in-hand? Porsche and watches. Every Porschephile I know is also a watch nerd. And like Porsches, watches can be enjoyed at all price points. 

On a recent visit to Pittsburgh, SML subscriber Allan S. tossed me his new Sheffield Allsport watch. Sheffield Watches is a reboot of an old dive watch brand founded in New York in the ‘50s that was synonymous with producing low-price point, quality watches. The weight of the stainless steel case felt robust, as did the feel of the screw-down crown and unidirectional bezel—definitely quality. As for price point, the Sheffield diver punches way above its weight at $108. You can’t buy more watch for the money, period. 

And that’s what Sheffield Watches’ founder Jay Turkbas set out to accomplish, reviving the brand's ethos and creating a watch synonymous with quality, technology, and affordability. Taking inspiration from his original Sheffield watch from the ’70s and his 30-plus years of experience in product development and innovation, he knocked it out of the park with a durable watch capable of exploring the depths of the ocean one day and cars & coffee the next. And all at a price point equivalent to the $13 the watch originally cost back then. Take a moment to give Sheffield Watches a look. I know you’ll be just as impressed as I am.

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