30th Anniversary Winner For The Seller

February 08, 2023

It used to be that on the pre-owned market, Anniversary editions didn’t command too much of a premium over standard editions. But like most 911s that are somewhat “special”, over the last few years, people have begun to pay a bit of a premium to not have their standard run-of-the-mill 911 and Anniversary cars gained on their normal counterparts.

For example, the 996 40th Anniversary Edition sells for about a $10-15,000 premium over your standard 996 Carrera 2 6-speed. 991 50th Anniversary Editions are a bit more than standard 991 Carrera S’ with a $50-55,000 premium. But neither of those compares to the premium paid for this 1993 911 Carrera 4 30th Anniversary Jubilee Edition, and to be honest, it just doesn’t make much sense.

Our Spotlight car sold yesterday on Bring a Trailer for $216,000. That’s about a $130,000 premium over your standard 964 Carrera 4. Now of course those of you who know your Anniversary Editions well will be saying “but look at the number built! They only produced about ~900 30th Anniversary Editions compared to the 1,963 units produced of both the 40th and 50th!”. And you would be correct…. except for the fact that there was an even rarer 964 built after the run of 30th Anniversary cars, and that car sells for less than $200k with similar mileage.

You see, after the 964 30th Anniversary cars sold out, buyers still wanted the turbo look on their Carrera 4s. So Porsche equipped roughly 450 Carrera 4s with a Turbo-Look option sans 30th Anniversary badging.

Now typically in the Porsche world, all things being relatively equal, the lower the production number the higher the price. And when you add to the fact our Spotlight car had 70,000 miles and was a complete repaint, that $216,000 just doesn’t make much sense to us. Well-sold for now, or at least until we see a few higher mileage Turbo-Looks Carrera 4s sell for close to $300k.