If You Build It, They Will Come

With the wild success of Bring a Trailer, it was only a matter of due time until other auction sites emerge to compete in the online auction marketplace. But after close to 30 different platform launches, less than half are still running and quite a few are dwindling with next to no traffic.

One such online auction house would be BK Auctions where this 2019 911 GT3 RS failed to sell yesterday with a high bid of $50,000. Now if this were a no-sale on one of the primary sites that we follow, you can only imagine our “world-is-ending” headline.

But like any over-saturated market, the market will determine the winners and losers, the number 1 and number 2 market leaders will even out over time, and a handful of also-rans will remain. The coming year’s economic outlook should determine who is fit for survival and who will be the Coke & Pepsi of online auctions.

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