The Social Benefit of Online Auctions

Comment sections of online auctions are filled with stories of the “one that got away” and “the car I had in high school” but every once in a blue moon, you’ll find some good information from very knowledgeable owners that help steer not-so-knowledgeable bidders in the right direction.

Case in point, this 2012 Cayman R was withdrawn from PCARMARKET after only a handful of bids and the eagle eyes of those in the comments section pointing out that a 5,000 car shouldn’t have such a corroded exhaust or bald, oddly date-coded tires.

Comment sections have not only educated countless bidders but have also made our hobby of shopping for cars more social by bringing the conversations previously had on car forums and social networks right into the action. They also allow for interaction between sellers and potential buyers to be seen by all so that the answer to one commenter’s question satisfies what many were about to ask as well.

Could you imagine a legacy listing site like AutoTrader with comment sections as active as those on Bring a Trailer and the like?

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